Samsung phones consider Perplexity AI as Gemini alternative

04/17/2025 Mobile

Perplexity AI, a rising star in the AI assistant arena, is reportedly in preliminary discussions with Samsung to potentially integrate its technology into Samsung smartphones. This move could challenge the current dominance of Google Gemini and Samsung's own Bixby assistant. The information comes from a Bloomberg report, signaling a possible shift in the AI landscape for mobile devices.

Perplexity AI has already secured a deal with Motorola to offer its assistant as an alternative to Gemini. The discussions with Samsung are in the early stages, but could result in users having the choice to set Perplexity as their default AI assistant or having the app pre-installed on Samsung devices.

A Strategic Advantage for Perplexity

Securing a partnership with Samsung, the world's leading smartphone manufacturer, would give Perplexity a significant boost in visibility and brand recognition. A wider reach for Perplexity represents a major step forward in establishing itself as a major player in the competitive AI assistant market.

Google's Strong Hold

The existing and strong partnership between Samsung and Google could create obstacles for a potential Perplexity-Samsung deal. The two tech giants have collaborated on many AI features, like Circle to Search, and Gemini powers several AI functions across Samsung devices. Their partnership goes beyond smartphones, encompassing platforms like Wear OS and Android XR.

Samsung's investment arm, "NEXT," has supported Perplexity since last year. Although neither company has officially commented, the integration of Perplexity on Samsung phones would be a major victory for users. The AI assistant is known to be more efficient than Gemini at understanding prompts and providing relevant, real-time answers. It also has strong multitasking capabilities.