OnePlus May Ditch Hasselblad for In-House Camera Tech on OnePlus 15

09/02/2025 Mobile

After a lot of whispers, it seems like OnePlus is making a bold move with its next flagship phone, likely called the OnePlus 15. Word on the street is that they're ditching their partnership with Hasselblad and going all-in on their own in-house imaging system. This is a pretty big deal because Hasselblad has been a key part of OnePlus phones since the OnePlus 9, influencing how their photos look.

According to the tech tipster Yogesh Brar, this new "Image Engine" isn't just a minor tweak; it's a complete overhaul of how the phone processes photos and videos. Think of it as OnePlus taking full control, especially when it comes to tricky stuff like low-light shots and making sure the dynamic range is on point. Now, you might be wondering why this matters.

Well, for starters, companies like Samsung, Google, and Apple already have their own imaging systems. By building everything themselves, OnePlus could potentially roll out updates faster and make sure the camera experience is consistent across all their devices. However, there's also a risk involved.

Some people are worried that ditching Hasselblad could backfire, but I think it's a calculated gamble. Sure, it's a major change, but it could also be a step in the right direction. The big question is whether OnePlus can deliver image quality that rivals the big players. That's what will ultimately determine if this move was a success.

Aside from the camera, the OnePlus 15 is rumored to have some other impressive features. We're talking about a flat 6.78-inch OLED screen, a massive 7,000mAh battery, and a "SuperBlack" finish that apparently absorbs almost all light. Plus, it might come with a whopping 256GB of storage as the base model, which is more than what you get on some other high-end phones.

I'm personally excited to see what OnePlus comes up with. The camera market is tough, but with this new system, they might just surprise us. We'll probably have to wait until early 2026 for the official launch, but it sounds like it'll be worth the wait.